The BrightBin New Generation Eco-Friendly Lunch Box Makes the Grade

Non-Toxic, Waste-Free, Portion Controlled Lunch Box Saves Time, Money and the Environment


Chicago, IL -- (SBWIRE) -- 01/03/2011 -- BrightBin, the Chicago-based manufacturer of waste-free lunch boxes, announced today that the New Generation Lunch Box™ is now available at for $18.95. The newly released lunch box is eco-friendly, non-toxic and 100 percent free of BPA, phthalates, lead and PVC.

“As a mother of three and former teacher, I wanted an innovative alternative to using plastic bags to prepare meals for school, camp, car rides and after-school activities,” said Stephanie Stiller, product developer and founder of BrightBin. “The BrightBin New Generation Lunch Box provides children and adults with a zero-waste, easy, and functional environmentally responsible alternative to plastic bags and multiple food storage containers.”

Research indicates that the average home-packed lunch uses four snack sized plastic bags to prepare a lunch five days a week for one child, costing approximately $60.00 per year. From kindergarten through 8th grade, consumers can save more than $700 per child.

The easy-to-use lunch box fits easily inside a favorite insulated or cloth lunch carrier or can be combined with the New Generation themed lunch bags, including the L’Artiste: The New Generation Lunch Bag which allows children to decorate their lunch bag each day and wash off their artwork in the sink when they want to change the design. The two-level design offers three divided compartments on the first level and a sandwich/entrée compartment on the top. The compartments are perfectly sized for portion control and help reinforce the importance of healthy eating. The top sandwich section offers a rubber gasket making it leak-resistant to spillage. Not only is the product dishwasher and microwave safe, but it has already received rave reviews from consumers for its durability, performance and functionality.

The New Generation Lunch Box is available in two colors, including transparent Blueberry Blue and transparent Raspberry Red. The L’Artiste: The New Generation Lunch Bag is available in light grey and comes with four non-toxic washable gel markers that wash off with warm, soapy water. The L’Artiste contains inner lining made of environmentally friendly food-safe PEVA, while the outer cloth is 600-denier polyester. The L’Artiste also includes a lower zipper storage compartment for a water bottle. The L’Artiste, and The New Generation Lunch Box combination retails for $27.95.

For more information or to purchase The New Generation Lunch Box, L’Artiste and all other themed insulated lunch bags visit

About BrightBin, LLC
BrightBin, the manufacturer of The New Generation Lunch Box™, launched in 2010 as the premier waste-free, eco-friendly, non-toxic lunch box that has redefined the lunch box category. Founded by Stephanie Stiller, a mother of three and former teacher, BrightBin is a money- and time-saving solution to packing a traditional lunch without the use of plastic bags, which are known to negatively impact the environment. BrightBin’s products include The New Generation Lunch Box and the L’Artiste: The New Generation Lunch Bag, as well as a variety of other insulated themed lunch carriers. BrightBin is a privately held company based in Chicago. For more information, visit, follow BrightBin’s Twitter stream or their Facebook page.