Dallas, TX -- (SBWIRE) -- 01/20/2011 -- Online social networks have continued to grow impressively in terms of membership. Interactive networks have given people more control over their media experience. This creates both new opportunities and challenges in marketing. This report will help CPG players understand when and how to utilize social media as part of a successful marketing strategy.
Scope
Detailed insights and analysis documenting the drivers behind the continued popularity of online social media
Key country-by-country data outlining social network memberships, internet access, broadband access and mobile phone ownership
Strategic conclusions and actionable recommendations on time use trends for all areas of consumer packaged goods
Covers France, Germany, Italy, NL, Russia, Spain, Sweden, UK, US, Canada, Brazil, Australia, Japan, ROK, China, India, Saudi Arabia, UAE, S Africa
Highlights
Online social networks have become an established method of communication. For some consumers, online communication is now more likely through social media than through email. The commercial potential of this trend has long been touted and CPG companies must take advantage of these opportunities
The meteoric rise of online networking has been catalyzed by younger age groups, but social media are no longer just the preserve of this demographic. Consumers from a broad range of demographics are now regular users of social media, although preferred sites will show some variation in their audience
Social media represent a relatively cheap method of marketing. However, not all campaigns achieve success and many marketers are still struggling with these relatively new formats. Companies will be better served by listening to customer contributions rather than using social media as another channel to dictate established brand values
Reasons to Purchase
Obtain a detailed understanding of consumers' need to connect online and how this can be effectively leveraged commercially
Use the latest evidence based insights to structure effective marketing campaigns through social media
Access a compelling blend of quantitative and qualitative data illustrating consumer attitudes and best-practice marketing across the globe
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