Alpharetta, GA-- (SBWIRE) -- 02/11/2011 -- With the discipline only a Marine can have, Ralph Crane brings his supreme real estate talents and focus to SearchRealEstateFree.com as the new Florida State Director. Ralph is a dynamic, visionary business leader with more than 15 years experience expanding market share, driving revenue growth and maximizing profitability for both start-up ventures and Fortune 500 firms.

If the old saying ‘the proof is in the pudding’ is true, then Crane’s list of accomplishments is a full table of desserts. As Vice President of Sales and Operations for New Florida Builders, Inc., Crane has been the lead strategic thinker for various Florida builders in significantly reducing their inventory in a more than challenged local market. He has a career record of meeting every assigned sales quota, earned the Florida Home Builder’s Association’s state sales manager of the year award, and increased Standard Pacific Homes’ sales by $168,000,000 through promotional initiatives, sales strategies, and implementing standards and directives across three departments.

Based out of Jacksonville, FL Crane will oversee the entire state market of new and foreclosed properties. His innovative problem solving and leadership skills, combined with his peerless negotiating power is sure to not only turn a profit for Florida real estate, but also further assist in making the market itself more solvent. SearchRealEstateFree.com is honored to have Ralph Crane on the team.

For more information visit http://www.SearchRealEstateFree.com, or contact Michael Adamson at Michael@cchusa.com.