London, England -- (SBWIRE) -- 03/21/2011 -- RedEye today announces the second of its series of concise webinars focusing on behavioural email, ‘Creating a behavioural email strategy to improve online conversion.’ It takes place on Thursday 17th March 2011 at 3.00-3.30pm.

The first technique for making behavioural email work is to develop an effective strategy – spend time getting this right and conversion rates will soar. The easiest way to improve ROI is to convert more prospects already using a website. A clever, joined up behavioural email programme targets hot prospects, achieving results as high as 90% open rates, 50% click-through rates and 10% conversion to sale.

In only 20 minutes, this beginners’ guide will help marketers understand how to implement a behavioural email strategy to target customers (whatever their online behaviour) and effectively generate extra revenue. Relevant to all ecommerce sectors including retail, travel and gambling, the brief session packs in a lot of useful content and uses real-world case studies to illustrate success.

This webinar will provide attendees with the following insight:

• Learn how different behavioural email triggers can be used to target users based on online activity.
• Discover how a simple behavioural email trigger can evolve into multiple email campaigns.
• Understand how a structured behavioural email programme will achieve targeted campaigns that improve conversion and ROI.

Behavioural email is still somewhat of a secret in the online marketing world. Although increasingly talked about, recent research has revealed only 12% of companies are actually utilising it today. This webinar is designed to help anyone interested in using behavioural email understand more about how it works and how they can benefit from it. In addition, it dispels the myth that behavioural email has to be expensive and complicated.

About the speaker
Garry Lee has worked in online analytics for over 10 years and produced the UK’s first behavioural email programme in 2001. Garry currently heads up RedEye’s analytics department responsible for behaviourally targeted systems.

How to Attend
To register visit: http://www.ondemand.redeye.com/learning-centre/webinars/

Timing:

• 17thMarch 2011
• 3.00pm-3.30pm
• 20 minutes with 10 minute Q&A