Dubai, UAE -- (SBWIRE) -- 03/22/2011 -- Eton Institute, the UAE’s leading language training and professional development centre, has announced it will be giving away free movie tickets with each of its over 100 courses, workshops and learning resources. The offer is launched in partnership with Grand Cinemas-Ibn Battuta Mall in a bid to promote cultural diversity and expression.

The offer includes one free movie ticket with every course registration from languages to teacher training, business Skills and computer workshops, as well as with each purchase of learning software or online courses in addition to the Arabic PhraseApp (coming soon on iTunes) and the handy pocket-sized phrasebooks priced at just AED 10. The month-long promotion titled ‘Language-Culture-Movies’ aims to encourage cultural awareness and language learning by sending students on a cinematic adventure focused on communication and contemporary culture.

Dr. Eli Abi Rached, Managing Director of Eton Institute, commented: “Movies are canvases that express what’s in the minds of people, their values, beliefs and emotions. They are colourful and personal portrayals of the popular culture and give a window into discovering a community like no other medium.”

“The ‘Languages-Culture-Movies’ offer nicely binds the whole cultural experience of learning a language and developing your skills through more ways than one can imagine. From classroom based courses to a tiny phrasebook that easily fits in your pocket!” he said.

Movie tickets collected at Eton Institute can be redeemed exclusively at Grand Cinemas in Ibn Battuta Mall and are valid for a period of 6 months. The offer starts this Tuesday, 22 March 2011 and ends on 28 April 2011. For more information about this offer and to book your courses online, visit http://www.eton.ac or call 800-Eton (8003866) to speak with an adviser. To receive the latest updates about similar offers and events, join Eton Institute on its Facebook or Twitter community pages.

About Eton Institute
Eton Institute is U.A.E’s leading training & development centre offering training in over 100 Languages, Teacher Training, Computer Training, Business Skills Training and customised Corporate Training solutions.

It offers flexible timings and uniquely tailored courses to suit the learner’s needs. All training is facilitated by highly qualified and experienced instructors, teaching practical skills while maintaining competitive prices for individuals and businesses.

Strategically located at Dubai Knowledge Village, the Institute offers training both in-house and onsite, leveraging considerable experience in providing solutions that fit an individual or an organisation’s needs.

For additional information please contact:
Moaz Khan
Marketing Manager
Eton Institute
Ph: +971 4 3658483
moaz@eton.ac
http://www.eton.ac