New York, NY -- (SBWIRE) -- 03/30/2011 -- To succeed in the global business arena, companies that manufacture and distribute products must be agile, efficient and operationally adept at marketing in unique local geographies.
At the center of this formidable challenge is the often complex process of translating and localizing high-quality product-related content – typically under intense time pressures. Combined with an ever-expanding list of markets and languages, these multilingual projects can become overwhelming. This requires companies to treat translation as a critical path event, not merely an afterthought, in the product marketing life cycle.
Despite advances in technology, multilingual projects continue to rely on the individual talents and efforts of people – from project managers and authors to translators and reviewers – both inside and outside your organization. Including language professionals on the product team from the outset can mean the difference between timely market entry and costly delays.
Employing proven best practices and processes throughout the language life cycle results in higher quality documentation, delivered faster. For example, training authors of source documents to compose “translation-ready” content significantly reduces the time required to translate, review and edit documents, and provides the basis for a more efficient global language platform.
As content becomes more modular, updates more frequent and processes more complex, the time and cost of translation management often exceeds the time and cost of the translation task itself. Technologies that automate and streamline job tracking, workflow, project management and content management yield greater control, lower cost and faster turn times.
Of course, the optimal strategy proactively aligns and integrates people, processes and technology associated with each stage of multilingual translation projects. This white paper will guide you in leveraging the right technologies, managing human resources more effectively, improving time to market, increasing efficiency and quality, and ultimately enhancing your product’s global brand identity.
To learn more, download the white paper at http://www.merrillbrink.com/thought-leadership.htm
About Merrill Brink
Merrill Brink International (http://www.merrillbrink.com) is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.
For more information, please contact Merrill Brink, Tel: 888-601-9814; Email: translations@merrillbrink.com; Web: http://www.merrillbrink.com
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