Trivandrum, Kerala -- (SBWIRE) -- 04/13/2011 -- K Nanda Kumar, President and CEO of SunTec, the leading provider of Relationship-based Pricing and Centralized billing solutions, will steer a panel discussion on customer-centric banking strategies at the Asian Banker Summit 2011. Slated for April 6-8 this year at Hong Kong, the Asian Banker Summit is the region's largest annual meeting of decision makers and senior professionals in the financial services industry.

The discussion, titled 'Customer-centric strategies: Ensuring success for financial institutions in the Transaction Banking arena', has been scheduled between 1500-1600 hrs HKT on April 7, at the JW Marriott Hong Kong. Industry leaders and experts of the banking vertical in the region will participate in the panel discussion along with Mr Nanda Kumar. The talks over the topic will be of particular interest to banks that are planning to adopt competitive strategies that enable them to differentiate, and attract and retain more customers, and at the same time, offer added value to their existing customer base.

“The Asian banking sector is undergoing rapid changes. Meeting the diverse ends of competitive differentiation, customer retention and profitability is becoming a challenge to banks of the region. SunTec assumes a pivotal role here by empowering the banks with customer-centric capabilities. Our association with top banks of the region is another reason for us to be part of this premier financial services forum, over the past several years,” said Rajesh Narasimha, Senior Vice-President – Sales, SunTec. The Summit special April edition of The Asian Banker magazine will feature a thought leadership article by Rajesh titled, ‘Who’ll win the battle for customer acquisition and retention?’

The round table discussion, propelled by Mr Nanda Kumar will also focus on how innovative product strategies, service excellence and Relationship-based Pricing can help banks adopt a unique customer-centric framework, and address their global and regional customer needs successfully. Mr Nanda Kumar is a thought leader, who pioneered the concept of Relationship-based Pricing for banks, which has been endorsed by leading analysts and banks across the globe. Recently, The Asian Banker had published a video interview with him, titled ‘Pricing must be based on overall customer value.’

About SunTec
SunTec (http://www.suntecgroup.com) is a leading provider of Relationship-based Pricing and Centralized Billing solutions for Banking, Financial Services & Insurance (BFSI), and convergent charging and billing solutions for Communication, Media & Entertainment (CME) and other industries. Our products and solutions provide a comprehensive platform for measuring and monitoring end-to-end transaction value and profitability at various levels. Our pricing and billing platform for the BFSI vertical, the TBMS-F suite, has been deployed for global banks, such as DBS, ICICI, HSBC, ING, Lloyds Banking Group and Axis Bank.

About The Asian Banker Summit
The Asian Banker Summit is the region’s largest annual meeting of decision makers and senior professionals in the financial services industry. Over the last 12 years, the meet has matured into Asia’s foremost platform for regional and global thought leaders and industry specialists to share their views on critical banking and regulatory issues. The discussions at this year’s summit will focus on current global themes that are re-shaping the competitive landscape for financial institutions in Asia. For more details visit http://www.asianbankerforums.com/summit2011/