York, PA -- (SBWIRE) --05/23/2011 -- Krista Baker, founder of Morningstar Marketing Coach LLC, today announced the publication of a new complimentary 45-page e-book titled The Small Business Marketing Plan Guide.

Krista provides practical marketing tools and strategies for small businesses who offer professional services and who want to generate high quality leads without spending a fortune on advertising and promotion.

“I'm asked all the time, 'Where should I start?'” says Krista Baker. “Small business marketing can be overwhelming for many people. I wanted to create a free guide that would help them see the big picture. In the guide, I show readers exactly which factors matter in marketing and how they can determine which marketing tactics will be effective for winning new clients."

In Small Business Marketing Plan Guide, Krista highlights the six steps to creating an actionable marketing plan in just a few hours:

Step 1 - Set Campaign Goals

Step 2 - Identify Your Target Audience

Step 3 - Create a Marketing Message

Step 4 - Create Education-Based Marketing Materials

Step 5 - Develop a Referral System

Step 6 - Create Your Monthly Marketing Plan

“Many marketing books focus on writing complicated 40-page plans,'” says Krista Baker. "What small business owners need is a way to think about marketing without getting overwhelmed or spending weeks doing market research. I've given them a fill-in-the-blanks template to help them create actionable steps they can do right now."

The Small Business Marketing Plan Guide offers ten pages of exercises and worksheets, including a two-page fill-in-the-blank worksheet that small business owners can use to create their monthly marketing plan and keep track of their results.

To download a free copy of Small Business Marketing Plan Guide, please visit: http://www.morningstarmultimedia.com

Krista Baker is founder of Morningstar Marketing Coach LLC (http://www.morningstarmultimedia.com), a small business marketing company which offers strategic marketing consulting and coaching to professional services firms. Since 2000, the firm has helped hundreds of small businesses improve their lead generation and conversion rates through offline and internet marketing.