Liquid Nutrition

Liquid Nutrition...Good to Go!

Company Stirs Up International Attention with its All-Star Line-Up and Business Offerings

 

Toronto, ON -- (SBWIRE) --06/02/2011 -- Liquid Nutrition Group Inc. (“Liquid Nutrition”) (TSX: LQD.V) announces that since its stock became listed on the TSX Venture Exchange (“TSX.V”) and the announcement of Team Liquid last week, the company has received a record-breaking number of inquiries into the business.

On May 25, 2011, LQD.V went live on the TSX.V; on the same day the company announced its super-star line up of athletes and experts as part of Team Liquid. After a 24-hour period, more than 40 business inquires were made into the company, and now one week later more than 140 inquires have been made world-wide.

“So far, the interest in Liquid Nutrition franchises is astounding!” said Glenn Young, President, Liquid Nutrition Group Inc. “From all across Canada, the U.S. and now from as far as Egypt, China and Dubai - we have been inundated with emails and calls from interested business prospects wanting to open their own Liquid Nutrition stores.”

Capitalizing on the growing need to educate consumers and offer convenient solutions for making healthy lifestyle choices, Liquid Nutrition recently announced its aggressive plans to expand across 35 markets in Canada and the U.S., with the first of its stores opening this year in the Greater Toronto Area, Vancouver and Los Angeles. Concurrent with the North American plan, the company is also in the midst of securing licensees for international markets.

The company went public last week as well as announced its roster of athletes and experts that will help garner awareness about living a healthy and active lifestyle – NFL Quarterback Matt Ryan, LPGA Champion Suzann Pettersen, and Olympic Gold Medalist and World Snowboarding Champion Torah Bright have joined the ranks of Two-time NBA MVP Steve Nash and MLB All-Star Russell Martin. Coming soon to the team will be training and conditioning coach Chris Carmichael, certified sports nutritionist Elaine Hastings and soon to be announced an NHL Superstar.

“We are thrilled with the interest to-date and want to thank our media partners for helping spread the word about LQD.V and Team Liquid. Some of the country’s leading newspapers and radio partners have truly helped generate awareness about Liquid Nutrition and let us tell our story,” added Young.

Liquid Nutrition worked with Francorp Inc. (the world’s leading franchise development firm) to develop its franchise program and to help build a strong foundation for expansion. Francorp Inc. has offices worldwide and has helped more than 2,000 companies expand through franchising in over 34 years.

Francorp Inc. Chairman Don Boroian remarked, “I’ve been in the business for more than 40 years and the Liquid Nutrition franchise launch is one of the strongest I have ever seen. But it makes perfect sense - the culmination of business expertise, industry growth and the heightened public awareness of healthy living makes the Liquid Nutrition offering an attractive package to any entrepreneur.”

“Liquid Nutrition is very proud to be working with Francorp throughout the entire franchising process. Francorp has been a fantastic partner; they have been our consultants from the very beginning, putting us in a good position to export our Liquid Nutrition brand throughout Canada, the U.S. and international markets,” added Young.

About Liquid Nutrition Group Inc.
Liquid Nutrition Group Inc. (“LNGI”) (TSX: LQD.V) is an international functional beverage, food, vitamin and supplement store franchisor, headquartered in Montreal, Québec. LNGI is committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary, Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of seven stores located in Montreal, with franchise expansion opportunities throughout Canada and the United States, as well as license opportunities internationally.

For store locations, business opportunities or more information visit http://www.liquidnutrition.ca.

About Team Liquid
Comprised of pro-athletes and experts in the world of fitness and nutrition, members of Team Liquid were selected based on their personal and professional beliefs in healthy, active living. To learn more about Team Liquid and view the full roster, visit www.liquidnutrition.ca/en/team_lq.php.

For more information or to request an interview, please contact:

Pamela Singh
Korrelation Communications
(647) 393-7267
pamela.singh@korrelation.ca

Neither the TSX Venture nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture) accepts responsibility for the adequacy or accuracy of this release.

Except for historical information contained herein, this news release contains forward-looking statements that involve risks and uncertainties, including, without limitation, the date on which the common shares of LNGI begin trading on the TSX.V, the addition of other athletes/celebrities as sponsorship partners of LNGI and the expansion of LNGI in various marketplaces. Actual results may differ materially as a result of both unknown and known risk factors, including, without limitation, the impact of general economic conditions in Canada, the United States and overseas, industry conditions, loss of markets, inability to access sufficient capital from internal and external sources, inability of the franchisees to achieve profitability, increased competition, the price, availability and quality of raw materials, changes in laws and regulations (including the adoption of new laws and regulations concerning franchising or employment), the lack of availability of qualified personnel or management, dependence on key athletes, the seasonality of the business, fluctuations in foreign exchange or interest rates and stock market volatility. Except as required pursuant to applicable securities legislation, Liquid Nutrition Group Inc. (LNGI) will not update these forward-looking statements to reflect events or circumstances after the date hereof. More detailed information about potential factors that could affect financial results is included in the documents filed from time to time with the Canadian securities regulatory authorities by LNGI.

This release does not constitute an offer for sale of securities in the United States.