Wells, Somerset -- (SBWIRE) --06/07/2011 -- Travel expert Experian Hitwise have said in their latest travel review that “UK holidays were high on the agenda during Easter and across the Bank Holidays, with camping and caravanning appearing in the fast moving search terms. As a result, UK-based holiday sites gained market share against rivals in the Destinations and Accommodations category”.

This statement certainly rings true to The Camping and Caravanning Directory, based in Wells in Somerset. They have noticed hits to their website increasing month on month from the beginning of the year, a claim backed up by the quote above, and especially considering that they show on Page 1 of Google for a search for ‘camping directory’.

Experian also point out that our most-searched UK destination has been Edinburgh, with 1.25% of all searches related to accommodation topics. London has also rose over 15 places, most likely due to the Royal Wedding – and Jersey, Glasgow and Newquay also rose up the popularity tables, with Newquay being a particularly popular camping destination during the summer months.

“The overarching trend of this quarter was that UK consumers wanted to stay on home shores for short breaks throughout the Bank Holidays and Easter” – summed up perfectly by Experian.

The Camping & Caravanning Directory offers a guide to campsites, touring and holiday parks in the UK and Ireland. It receives in excess of 3 million hits per month and is ranked highly with all the major search engines such as Google. You can view the site at www.camping-and-caravanning.co.uk