Fast Market Research announces the availability of Technavio's new report "Digital Transformation Services Market 2015-2019" on their comprehensive research portal
Boston, MA -- (SBWIRE) -- 08/14/2015 -- Marketing methods have evolved with the penetration of technology into business environments. This calls for a realignment of the "doing business framework" to accommodate and implement the right technology at the right place. Digital transformation is one such solution contributing to realignment of people, process, and technology, and increasingly being recognized as an imperative to gain a competitive edge.
Technavio's analysts forecast the global digital transformation services market to grow at a CAGR of 15.20% over the period 2014-2019.
Get More Details on this Report and a Full Table of Contents at Global Digital Transformation Services Market 2015-2019
Commenting on the report, an analyst from Technavio's team said: "The rising need for cross-channel tracking is a key trend observed in this market. Consumers across industry verticals use online channels to procure products and thus make a digital footprint. This can be a purchase transaction, review, or online window shopping."
According to the report, the need to reach target audience through mobile devices is a critical driver observed in this market. Increasing penetration of smartphones has forced marketers to reach their target audience through their mobile devices. These devices are carried by consumers everywhere they go. As a result, marketers are increasingly innovating ways to gain attention for their products by targeting their audiences' mobile phones.
Further, the report states that the fear of security breaches is a major challenge faced by this market. Increasing penetration of the internet has resulted in the increased instances of data theft in the corporate sector. The fear of impact on the brand image of the company due to data loss is forcing several enterprises to devise digital transformation strategies.
The key players in the Digital Transformation Services Market are Accenture plc, Capgemini SA, Cognizant Technology Solutions, IBM Corp., Infosys Ltd., and Tata Consultancy Services (TCS) Ltd. while other prominent vendors include Adobe, Alcatel-Lucent, Atos, Avaya, AWS, BMC, BT, CGI, Cisco, Citrix, CSC, Dell, Deloitte, EMC Corporation, EY, Fujitsu, Genesys, Google, HCL, HP, Intel, KPMG, Liquidhub, Mitel, Oracle, PwC, Salesforce, Tech Mahindra, Unisys, Verizon, and Wipro.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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