Boston, MA -- (SBWIRE) -- 07/08/2014 -- With higher education levels, new young parents are aware about the benefits of baby and child-specific products made with natural and/or organic ingredients. Parents perceive such products to be safer for their child as the products are believed to be free from harmful chemicals. Products positioned to be mild on skin have seen strong demand in the category.
Johnson & Johnson Pte Ltd remained the leading player with a value share of 57% in baby and child-specific products in 2013. Its Johnson's brand has a strong positioning in the category and is well known for its baby products among consumers as they grew up with the brand. The company has a presence in various baby and child-specific products, such as baby wipes and baby and child-specific toiletries. However, its value share in baby and child-specific products gradually decreased over the review period as more players with natural positionings entered the category.
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Baby and child-specific products is expected to grow at a constant value CAGR of 2% over the forecast period. This is likely to be attributed to the rising concerns of harmful chemicals on children's skin, which are causing parents to purchase naturally positioned or organic baby and child-specific products. As spending power is expected to increase while most couples prefer to have just one or two children, parents are expected to treat their children more preciously and are expected to be more willing to spend on them over the forecast period.
Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Singapore with research from Euromonitor's team of in-country analysts.
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If you're in the Baby Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Baby Care in Singapore market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Baby Care in Singapore?
- What are the major brands in Singapore?
- What are the movements in unit prices across categories?
- What is the penetration of premium baby care products?
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Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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