Boston, MA -- (SBWIRE) -- 09/02/2014 -- In the review period, there has been an uptrend in the different variants of bleach, despite industry sources knowing that the original scent continues to be the best seller. Still, in 2013, the availability of more scents and pack sizes, which had already begun in the previous few years, served to stop the monotony in a product that has become largely mature and well penetrated in the market. For 2013, bleach still enjoyed volume growth of 5%, largely attributed to the affordability of smaller pack sizes, and value growth of 7% in current value terms, ending 2013 with Ps3.1 billion in retail value sales.

Competitive Landscape:

In the review period, Green Cross Inc continued to dominate bleach in the Philippines with its flagship brand Zonrox. As of 2013, Zonrox claims 80% value share, with the second-ranked brand, Winrox by Wellmade Manufacturing Corp, far behind, accounting for only 10% value share.

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Industry Prospects:

In the forecast period, bleach will likely continue to be a staple in Filipino households, with an estimated constant value CAGR of 5%. Although demand will continue to be positive, it is expected to show a declining trend, as consumption levels approach a possible peak during the forecast period.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Bleach industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bleach industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bleach in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bleach in Philippines?
- What are the major brands in Philippines?
- How did bleach sales perform during the economic downturn?
- What are the major applications of bleach in Philippines?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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