Boston, MA -- (SBWIRE) -- 08/13/2014 -- In 2013 cat food experienced strong growth in value and volume terms of 8% and 9%, respectively, led by the gradual change in attitudes towards pet ownership and by the progressive expansion of economy and mid-priced brands across the larger segments of low- and middle-income consumers.

Competitive Landscape:

Mars maintained its leading position with a 42% retail value share in 2013. The company's shares in wet and dry cat food varied slightly, as its dry food was more affected by the competition from Royal Canin. Also, Mars' position was slowly eroded over the review period by the increasing importance of mid-priced/economy brands and private label.

Industry Prospects:

CAGRs of 9% are expected over the forecast period in terms of both volume and value sales at constant 2014 prices. Growth is set to be fuelled by the increase in pet ownership and by the growing accessibility and affordability of cat food, due to the low-cost strategy adopted by mid-priced and economy brands.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Morocco market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Morocco?
- What are the major brands in Morocco?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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