Boston, MA -- (SBWIRE) -- 08/13/2013 -- While South African consumers remained cautious in their spending during the tough economic times, there has been a slight shift towards more premium coffee products. Freeze-dried coffee is priced at a premium and is seeing an increased amount of shelf space. Nestle launched Nescafe Green Blend in June 2012. The product meets health and wellness demands by being a source of antioxidants, and is priced at a premium.

Euromonitor International's Coffee in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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