Boston, MA -- (SBWIRE) -- 10/28/2014 -- The value growth rate for contact lenses in Turkey in 2013 was faster than in the previous year as the negative effects of the Gezi demonstrations began to dissipate in 2014. However, according to the new regulations on eyewear which were brought into effect as of 2014 by the Turkish Ministry of Health, all cosmetic contact lenses require a prescription even without vision correction, which negatively affected sales of cosmetic lenses.

Competitive Landscape

The contact lenses category was quite consolidated in Turkey. Bausch & Lomb continued to lead value sales of contact lenses in 2013 with a 54% share, followed by Novartis with a 20% value share. Both companies' shares were stable in 2013.

Industry Prospects

The continuing competition between spectacles and contact lenses is expected to intensify over the forecast period, with spectacles outperforming overall lenses - however daily disposable lenses will be the star performer. .

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Turkey market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in Turkey?
- Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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