Boston, MA -- (SBWIRE) -- 04/02/2014 -- New cases of bird flu in China, especially H7N9 and H5N1, which affected many provinces, including major cities such as Shanghai and Beijing in early 2013, boosted the demand for cough, cold and allergy (hay fever) remedies, resulting in robust current value growth of 10%. Local consumers paid special attention to any symptoms of colds, coughs and fevers, for fear of catching the deadly bird flu. In addition to the bird flu, some drug switches from Rx to OTC in this category also fuelled sales.

Euromonitor International's Cough, Cold and Allergy (Hay Fever) Remedies in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Cough, Cold and Allergy (Hay Fever) Remedies market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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