Boston, MA -- (SBWIRE) -- 12/03/2014 -- Homewares grew by 5% in 2013, reaching Ps10.8 billion in sales. This value growth is the highest across the home and garden industry, surpassing growth in gardening, home improvement and home furnishings. Unlike these aforementioned markets, homewares are positioned as products of need, which no household can survive without, leading to inevitable growth.

Competitive Landscape

Metro Kitchenware is recorded as the market leader in homewares in 2013, with an 11% share and Ps1.2 billion in sales. The company has four successful brands, including Sunnex, Metro, Chef?s Classics and K Everyday. Sunnex and Chef?s Classics are exclusively distributed by Metro Kitchenware, targeting the high-end market as quality-driven brands. Metro and K Everyday target the middle and lower-end consumers, who are primarily driven by price.

Industry Prospects

Homewares is expected to grow at 3% constant value growth over the forecast period, the highest figure across home and garden categories. Within home and garden, homewares are considered more of a necessity, so growth is expected to be higher than in gardening, home improvement and home furnishings.

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Homewares Market Research
Analyse key trends and developments in Philippines for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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