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Report Published: "Microwaves in Thailand"

Recently published research from Euromonitor International, "Microwaves in Thailand", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 10/24/2014 -- Thai lifestyles are becoming busier, especially amongst people who live in the cities. They do not have the time to prepare meals in advance; therefore microwaves respond to their needs perfectly. Freestanding microwaves meet consumers? demands, as they can be moved. Also, other elements are accounted for, such as affordable price, attractive design, Thai instructions and simple functions.

Competitive Landscape

Samsung microwaves ruled and saw the fastest growth in 2013. In 2013 Thai Samsung Electronics continued its market research, and created 13 new models of freestanding microwaves. The company created marketing activities such as cooking classes and demonstrations, and special promotions to access customers with different lifestyles. The highlight model that drove strong sales was MW71C-E, with outstanding TDS technology, or Triple Distribution System. This technology contains three points of spreading heat for even cooking. Samsung also invented Ceramic Enamel Bacteria Protection, which prevents bacteria in food. It is easy to clean, cooks delicious food and is hygienic.

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Industry Prospects

Microwaves is expected to see a volume CAGR of 7% over the forecast period. There will be higher demand for microwaves due to the strong rise of condominiums and houses, as well as changing lifestyles, including ways of working, traffic and packaged food. Microwaves allow time flexibility, and are convenient for the new generation who live their lives at a fast pace.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Microwaves industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Microwaves industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Microwaves in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Microwaves in Thailand?
- What are the major brands in Thailand?
- How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
- Has there been a shift from freestanding microwaves to built-in microwaves?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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