Boston, MA -- (SBWIRE) -- 12/10/2014 -- Nappies/diapers/pants still had potential for some growth; however, the likelihood of new players was lower as competition within the category became more consolidated. New players needed to face the challenges of higher setup costs and an unstable economic and political situation. These factors made them hesitant about entering the category. Thailands nappies/diapers/pants industry was only comprised of a few key players, including Unicharm Thailand Co, DSG International (Thailand) and SCA Hygiene (Thailand).

Competitive Landscape

Unicharm Thailand Co continued to lead nappies/diapers/pants in 2013 with a 48% value share. Mamy Poko is considered a key brand of the company, accounting for 70% of total company revenue in 2013. Therefore, the company invested a great deal in expanding its factory and on its marketing campaigns. In 2013, the company launched Mamy Poko Ultra Protect in response to the needs of a group of mothers who were on a budget as the product can absorb about four cups of urine and can be used for both day and night protection. With its higher absorbency and greater use, Mamy Poko Ultra Protect may attract more consumers.

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Industry Prospects

Nappies/diapers/pants is expected to continuously record growth over the forecast period; however, products for children have a reduced chance of growth over the next few years due to a lower birth rate. Competition in the category is set to become even more aggressive as major players need to maintain their positions and share of sales over the long term. Each company will keep developing products and promoting innovations regarding quick absorption and long-lasting dryness that are good for the health and hygiene of babies or the elderly. Private label is set to perform well and maintain its position in the category as such manufacturers try to compete with major players through the good quality of their products and competitive prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Thailand market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Nappies/Diapers/Pants in Thailand?
- What are the major brands in Thailand?
- How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
- Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Reasons to Get This Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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