Boston, MA -- (SBWIRE) -- 06/13/2014 -- Many sports drinks and energy drinks are positioned as health supplements for active individuals. With better economic conditions and the hectic schedule of urban lifestyles, consumers are turning to sports and energy drinks to boost their stamina. Manufacturers of sports and energy drinks actively promote functional benefits of their products towards health and stamina. Indonesian consumers are still very much influenced by marketing and communication strategies, spurring healthy growth of this category.
Amerta Indah Otsuka PT led sports and energy drinks with 40% off-trade volume share in 2013, a higher percentage share than the previous year, due to its success to reach a wider consumer base through its flagship brand, Pocari Sweat. Being a product of Japanese origin, Pocari Sweat, wins consumers' confidence due to the safe and healthy aspect of the product. Although Pocari Sweat is only available in one flavour, the drink is available in various pack sizes so consumers are able to choose which one is best suited to their needs. It is available in metal beverage cans of 330ml, in PET bottle 350ml, 500ml and 2litres, and in Aseptic bottle 350ml and 500ml.
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Growing urbanisation with its demanding lifestyle is expected to sustain a robust growth rate for sports and energy drinks over the forecast period. Increasing popularity of keeping in shape and being healthy by working out in gymnasiums also adds to the increasing relevance of sports drinks among these club members. More consumers are also expected to trade up to isotonic drinks from merely drinking bottled water.
Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sports and Energy Drinks industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sports and Energy Drinks in Indonesia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sports and Energy Drinks in Indonesia?
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