Fast Market Research recommends "Sun Care in the Philippines" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 11/17/2014 -- Retail value sales of sun care continued to grow in 2013 due to vibrant local tourism. Market leader Beiersdorf AG remained persistent in pushing its brands through ad campaigns and promotions. However, the usage of sun care is still seasonal. Most Filipinos often use these products only when they visit the beach during summer.
Beiersdorf AG is the largest manufacturer of sun care products in the Philippines in 2013. Its brand Nivea has one of the widest ranges of sun care products in the Philippines, comprising of variants in different formats for both face and body. Beiersdorf AG also continued to commit itself to improving its product line through the formulation of products with more added value and suited to consumer needs. Aside from these, the company is also aggressive in terms of advertising. It teamed up with the Department of Tourism to boost awareness of its products among tourists.
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Demand for sun care in the Philippines will continue to be limited as consumers do not perceive the product to be important. Thus, usage of sun care will remain seasonal and limited to middle and higher-income consumers.
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Philippines market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sun Care in Philippines?
- What are the major brands in Philippines?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
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