Boston, MA -- (SBWIRE) -- 06/17/2014 -- During the review period, general purpose wipes were launched without much acceptance among Bolivians. The availability of wipes in different categories besides baby wipes and facial cleansing wipes is limited in Bolivia. Consumers are not familiar with these products and as a result players do not invest in the development of these products. Consequently, baby wipes remains the largest category with the highest rates of growth in 2013.
Kimberly Bolivia SA led sales of wipes in Bolivia with a 33% value share in 2013. The company has a strong distribution network that makes its products available throughout rural and urban areas of the country. Thais Ltda also had a fair share of the category in 2013. The company distributes Johnson's Baby, a long-standing brand that is perceived as being of a high quality. With it the company reached a 17% value share in 2013. Both companies are able to position their brands through distribution efforts.
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Wipes is expected to post a CAGR of 9% in constant value terms in 2013-2018. Sales are expected to be driven by consumer demand and companies' distribution efforts and pricing strategies. Baby wipes is likely to remain the largest category. Consumers are expected to remain unaware of the benefits of other types of wipes because of irregular availability. Volume sales growth is expected to depend on companies' ability to attract consumers from mid- and high-income segments.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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