Boston, MA -- (SBWIRE) -- 05/07/2014 -- An ongoing health and wellness trend as well as snacking and on the go consumption continue to drive demand for yoghurt and sour milk products in Austria. An increasing number of single-person households as well as increasingly hectic lifestyles have led to Austrian consumers taking less time for eating in general. Therefore, manufacturers have continued to launch convenient yoghurt solutions which are suitable as snack solution.

Euromonitor International's Yoghurt and Sour Milk Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Yoghurt and Sour Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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