Burnley, Lancashire -- (SBWIRE) -- 08/20/2015 -- Leading UK online marketing company, Ranking Solutions, have recently commented on the report from Socialbakers, which reveals just how brands are engaging with customers on social media, with Facebook seeing a higher level of engagement compared to Twitter.
The analytic provider revealed that there is a 76% response rate from brands on Facebook, with companies answering queries and comments posted on the social pages. The rate experienced an 8% increase from the first quarter of 2015.
The response rate also helped increase general engagement on Facebook pages, with brands who engaged generating four times as much engagement than those with slow and low response rates.
In comparison, Twitter only has a current 28% response rate from brands, with many failing to understand how to fully engage with the millions of Twitter users. Those that do engage are rewarded with strong engagement, and is an area many brands need to improve on to fully maximize social potential.
Often commenting on industry news, a spokesperson for Ranking Solutions said, 'The report shows that engagement is widely used by companies to directly engage with their audience, and to ignore it would be to miss providing a service your competition does, and is useful for improving traffic and brand perception.
Having a large social presence on Facebook and Twitter will allow followers to learn more about the brand, have their queries answered and feel like part of a community.
It pays to have a human side to your company, and at Ranking Solutions we can provide that social voice!'
About Ranking Solutions
Ranking Solutions is a leading UK website marketing company, offering a wide range of services to aid large and small businesses find success on the web. The company has experienced teams in place to aid with search engine optimisation (SEO), Pay Per Click (PPC) marketing, social media, content and web design. With over fifteen years in the industry, Ranking Solutions have helped numerous companies gain a high Google ranking, offering their services at competitive rates.
To view the full range of online marketing services available with Ranking Solutions, visit www.rankingsolutions.com for more information.
Company name: Ranking Solutions Ltd
Tel: 01282 452096
Contact person: Gareth Owen
Address: 7 Kestrel Court