Albany, NY -- (SBWIRE) -- 05/19/2014 -- The self-directed investment market is changing and becoming more consumer-driven. Younger investors, a demand for more sophisticated investments, and an increased need for mobile functionality are all forcing the industry to adapt to a new environment. It all points to growth for the industry, and companies that adjust most quickly to their customers’ needs will benefit the most.

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Scope and Themes:

- What you need to know
- Data sources
- Consumer survey data
- Direct marketing creative
- Abbreviations and terms
- Abbreviations
- Terms

Issues and Insights

- How will the influx of younger self-directed investors impact the industry?
- Issues:
- Implications:
- Self-directed IRAs: the next big thing?
- Issues:
- Implications:
- Alternative investments in defined contribution plans?
- Issues:
- Implications:

Trend Application

- Inspire trend: Transumers
- Inspire trend: Many Mes
- Inspire trend: Edutainment

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Market Drivers:

- Key points
- Unemployment continues to drop
- US unemployment rate, January 2010-March 2014
- The population is aging
- US population projections, by age, 2015, 2020 and 2030
- Reason for closing self-directed account – got closer to retirement, by age, March 2014
- Growing Asian population
- US population projections, by race, 2015, 2020 and 2030
- Student debt is cutting into household assets
- Consumer debt, by type, total amount and percentage of all consumer debt, Q1 2009, Q4 2013
- Amount of student debt, Q1 2009-Q4 2013
- Minimum student loan payments are limiting investment funds
- Minimum monthly student loan payments, by age, January 2014

Competitive Context:

- Key point
- Investment advisers are the alternative…
- Ownership of self-directed account with at least $5,000 in assets, by age, March 2014
- Preference for working with financial adviser, by household income, December 2013
- But there are fewer of them

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