Charlotte, NC -- (SBWIRE) -- 07/28/2015 -- New book combines previously disconnected elements for game changing comprehensive approach for brand risk management. Business Strategist, Brand Risk Management Innovator, Artist-Researcher, WebAntiphon Group founder, and now author, Yvette Dubel, officially joins the thought leader conversation with her first book – tackling the lack of diversity in thought leadership particularly with regard to diversity inclusion and benefits in brand risk management and market leadership.
It's estimated that 80% of company CEOs don't consider company culture a priority, as noted in a recent article by Fast Company. Yvette disagrees and has written an eBook to help address this with leading edge alternatives to increase market share, profitability and brand equity.
A compact concise introduction, "Why Brand Risk Management Is a Game Changer, and How to get ahead of the Game" is currently available for Amazon Kindle.
"The book is ideal for all types of business decision makers looking for ways to rescue or grow market share to increase profitability and retention. This takes diversity beyond the typical realm of gender and race," alerts Author, Yvette Dubel.
Michael Naylor noted in his book review , "Overall, this book is a must read for any business decision maker and anyone who wants to be making the decisions in their business as it highlights the common pitfalls and shows you how they can be avoided. This book will change the way you look at business in general and as promised show you why brand risk management is a game changer."
The book confronts the lack of diversity among innovation and diversity experts head on. It's Dubel's proactive Art Based Solutions® informed approach that seeks to help readers better navigate resistance and challenges to brand risk management innovation, revealing sometimes hidden consequences. The potential cost savings, market share losses and brand equity that impact profits are concerns for most companies today.
About Yvette Dubel
Yvette Dubel has nearly over 15 years experience working with nonprofit and for profit organizations that cultivated her innovative take on diversity inclusion. Her diverse experiences, and art based inquiry, uniquely combine to help businesses address their strategic challenges to increase market share, improve employee engagement, and customer retention with outside the box thinking. She was a co-contributor to the book "A Heart of Wisdom" before authoring her first book. Her next book is already in progress.
Explainer video: https://www.youtube.com/watch?v=oQtNjUExtUE
To learn more please visit: artbasedsolutions.com or http://www.webantiphon.com
Contact:
Yvette Dubel
252-505-9065
info@webantiphon.com