Retail Analytics Market Predicted to Gain $11.1 Billion by 2025 at 21.2% CAGR

This research report categorizes the retail analytics market based on components, deployment modes, organization size, business functions, verticals, and regions.


Northbrook, IL -- (SBWIRE) -- 05/20/2021 -- According to a new market research report "Retail Analytics Market by Application (Merchandising Analysis, Customer Analytics, and Promotional Analysis and Planning), Business Function (Finance and Operations), Component, Organization Size, End User, and Region - Global Forecast to 2025" published by MarketsandMarkets™, the Retail Analytics Market size to grow from USD 4.3 billion in 2020 to USD 11.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 21.2% during the forecast period.

Major factors contributing to the growth of the retail analytics market are the rising demand for dashboards for data visualization, growing adoption of cloud, growing number of smartphones, increasing use of m-commerce, and continuous increase in data generation. Additionally, the proliferation of data analytics to understand customer data during COVID-19 pandemic to provide new growth opportunities for the retail analytics market

The COVID-19 has impacted all elements of the technology sector. It has slowed down the growth of IT infrastructure owing to disruptions in the hardware supply chain and reduced manufacturing activities. This health crisis has had an unprecedented impact on businesses across industries; while some are struggling, others are thriving. Rising support from governments and several data analytics companies can help in the fight against this highly contagious disease. Businesses providing retail analytics solutions and services are also expected to witness a decline in their growth for a short span of time. However, the adoption of collaborative applications, IoT, analytics, security solutions, and AI is set to increase in the remaining part of 2020.

Browse in-depth TOC on "Retail Analytics Market"
146- Tables
63- Figures
278- Pages

Download PDF Brochure @

The fianace business function to hold a larger market size during the forecast period

The finance business function segment is estimated to hold a larger market share in 2020. The growth can be attributed to the rising need of retailers to generate deeper insights across the entire value chain of retail operations, including procurement, supply chain, sales and marketing, store operations, and customer management. Finance departments of retail companies use information gained from their own data to help them with analyses, management processes adjustment, targeted campaign creation, risk identification, or efficient reporting in order to manage the company competitively and profitably. These application areas are small, but critical in nature, ahence it would enhance the adoption of retail analytics solutions among finance business functions.

The merchandising analysis segment to hold the largest market size during the forecast period

The retail analytics market is segmented into various applications, such as merchandising analysis, pricing analysis, customer analytics, promotional analysis and planning, yield analysis, inventory analysis, and others (order management, transportation management, assortment and cluster planning, and real-estate planning). The merchandising analysis segment is estimated to hold a largest market share in 2020. The growth of the segment is due to companies across the retail industry using advanced technologies including, AI and ML to leverage customer insights from huge data volumes of store-based operations. Additionally, the retailers are rapidly implementing analytics for the effective management of their floor space to avoid losses. Retail analytics solutions generate heat maps to help retailers monitor shoppers that are interacting with certain products, and enable them to adapt store layouts to coincide with such merchandise. The inventory analysis segment is projected to register a higher CAGR during the forecast period due to the growing need to enhance business processes by keeping track of stocked goods and ensure surplus inventory.

The need to have full control over organizational data is expected to drive the adoption of retail analytics solutions in the offline segment

Stores can also track item sales to see which products are the most popular, but that doesn't track an individual shopper's physical path to purchase, including what else he or she looked at before arriving at the register. As a result, without retail analytics technology, brick-and-mortar retailers are limited in the ways that they can offer a personalized, convenient, and profitable shopping experience to every customer. Retail data analytics and reporting can help retail store managers track and accommodate traffic flows, optimize product placement, encourage consumers to try new products, and offer a seamless store experience that traverses the online/offline boundary. Omni-channel retail ensures brick and mortar stores remain viable.

Request Sample Pages @

The service segment to grow at a higher CAGR during the forecast period

The retail analytics market, by component, is segmented into solutions and services. The retail analytics services include professional services and managed services. The services segment is expected to grow at the highest CAGR during the forecast period. The growing concern of organizations to gain visibility for diagnosing and troubleshooting problems before they impact operations or end user experiences will drive the adoption of retail analytics solutions and services.

North America to hold the largest market size during the forecast period

The North American retail analytics market is estimated to hold the largest share in 2020. The major countries in the North American retail analytics market are the US and Canada. The US is one of the most dominant markets, as it is an early adopter of technology, and large enterprises in the country invest significantly in various technologies to maintain competitiveness. Additionally, The region has a significant presence of large hypermarkets, supermarkets, and retail chains, including Wal-Mart, Costco, Kroger, The Home Depot and Target. The high growth of eCommerce is expected to play a prominent role in the adoption of retail analytics solutions and services. APAC region is expected to record the highest CAGR during the forecast period, as it is home to many developed and emerging economies, which offer major opportunities for the growth of retail stores and technology development. China, India, and Japan in particular are focusing on the management of data to enable data-based business decisions and enhance business processes in the retail market.

Speak to Research Expert @

Major vendors in the global retail analytics market include Microsoft (US), IBM (US), Oracle (US), Salesforce (US), SAP (Germany), AWS (US), SAS Institute (US), Qlik (US), Manthan (India), Bridgei2i (India), MicroStrategy (US), Teradata (US), HCL (India), Fujitsu (Japan), Domo (US), Google (US), FLIR Systems (US), Information Builders (US), 1010Data (US), Capillary (Singapore), RetailNext (US), WNS (India), True Fit (US), Vend (New Zealand), Fit Analytics (Geramny), Edited (UK), Decision6 (Brazil), Cubelizer (Spain), ThinkInside (Italy), Dor Technology (US), Glimpse Analytics (India), Pygmalios (Slovakia), and Orenda Software Solutions (Canada).

About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, and strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets's flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

Mr. Aashish Mehra
MarketsandMarkets™ INC.
630 Dundee Road
Suite 430
Northbrook, IL 60062
USA: 1-888-600-6441
MnM Blog:
Content Source: