Transparency Market Research

Retail Analytics Market - Rapid Use of Data-Intensive Platforms, Growing Internet Penetration and Advancement in Technologies Drives the Growth

Retail Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

 

Albany, NY -- (SBWIRE) -- 03/08/2018 -- In this world of retailing; finding and understanding your potential customer regarding their purchase behavior and attracting them is quite complicated. As, a lot of raw and unstructured data is generated from multiple systems but segmentation, analyses and finding patterns in data still remains a key challenge for providing critical business decisions. This is where retail analytics plays a key role. Retail analytics is the process of providing analytical data on sales, supply chain movement, consumer demand, etc. that are crucial for marketing, finding consumer behavior and making procurement decisions.

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The main drivers for growth of global Retail Analytics Market is due to rapid use of data-intensive platforms, growing internet penetration, and rapid adoption of social media, and advancement in technologies, such as artificial intelligence, machine learning, and augmented reality. However the shortage of skilled analysts and experts is acting as a major restraint in Retail Analytics Market.

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The major players in global retail analytics market are International Business Machines Corporation, Microsoft Corporation, Manthan Software Services Private Limited, Fujitsu Limited, BRIDGEi2i Analytics Solutions Private Limited, Capillary Technologies, Angoss Software Corporation, Diaspark Inc., FLIR Systems, Inc. , MicroStrategy Incorporated, GainInsights Solutions Pvt. Ltd., Happiest Minds, Information Builders, IntelliVision, Corporation, LoyaltyOne, Oracle Corporation, QBurst, Qlik Technologies Inc, RetailNext Inc., SAP SE , SAS Institute Inc., Trax, Visual BI Solutions, and Zebra Technologies Corporation.

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