Boston, MA -- (SBWIRE) -- 01/03/2014 -- Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable.

Scope

- This report provides an overview of customer targeting strategies for retail banking loyalty programs

Reasons to Get This Report

- Learn about the latest customer targeting strategies being implemented
- Gauge best practice in customer targeting

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