Albany, NY -- (SBWIRE) -- 02/06/2019 -- Retail digital signage is a new way for advertising product or brand by displaying content or images on the monitor, which are present on the sales floor of the retail outlet. The retail digital signage is a different way to attract customer by building the strong interactive display of content. It is also referred as digital communications, narrowcasting, electronic signage networks, and interactive signage.
Retail Digital Signage Market: Drivers and Restraints
Retail digital signage market is expected to increase with positive growth rate, owing to the adoption of the modern advertising technology by the marketers, to create brand awareness and to enhance customer experience towards the product by displaying its various utilities on the monitor. This is anticipated to propel the industry growth over the forecast period.
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Furthermore, retail outlets are deploying such technologies to improve customer engagement and to increase footfalls by attractive displays. Improved operational efficiency and decreasing printing cost are the additional benefits of the signage, which is anticipated to the spur the market growth during forthcoming years. On the other hand, high initial investment is the major challenge, which is restraining the growth of the industry during the forecast period.
Global Retail Digital Signage Market: Market Segmentation
Global Retail Digital Signage Market can be divided into five segments, based on Product, Display Technology, Software Offering, Services, and Region.
Segmentation on the basis of Product for Retail Digital Signage Market:
The major segments of Retail Digital Signage Market on the basis of the Product include:
- Menu Boards
Segmentation on the basis of Display Technology for Retail Digital Signage Market:
The major segments of Retail Digital Signage Market on the basis of the Display Technology include:
- Front Projector
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Segmentation on the basis of Software Offering for Retail Digital Signage Market:
The major segments of Retail Digital Signage Market on the basis of the Software Offering include:
- Edge Server Software
- Distribution & Scheduling Software
- Content Management Software
Segmentation on the basis of Services for Retail Digital Signage Market:
The major segments of Retail Digital Signage Market on the basis of the Services include:
- Installation Services
- Maintenance & Support Services
- Other services
Segmentation on the basis of Region for Retail Digital Signage Market:
The major segments of Retail Digital Signage Market on the basis of Region include:
- Asia-Pacific excluding Japan
- The Middle East and Africa
- Western Europe
- North America
- Eastern Europe
- Latin America
Global Retail Digital Signage Market: Regional Trend
North America is expected to dominate the retail digital signage market owing to the adoption of an effective and communicative mode of advertisement. Further to maintain the competitive edge, every company is focusing on innovative ideas of marketing, due to which the demand for digital signage is expected to spur in the respective region during the forecast period.
Asia Pacific market is currently witnessing a drift towards organized sector, so to advertise the brand and its product, the demand for retail digital signage is anticipated to grow in the recent years.
Global Retail Digital Signage Market: Competitive Landscape
Some of the prominent players in the Retail Digital Signage market include Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Adflow Networks, BrightSign LLC, Cisco Systems Inc., Intel Corporation, KeyWest Technology Inc., LG Electronics Co., Ltd., Microsoft Corporation, NEC Display Solutions Ltd., Omnivex Corporation, Panasonic Corporation, Polk Audio, Scala, Inc., and Winmate Communication Inc.
The report covers exhaustive analysis on:
- Global Retail Digital Signage Market Segments
- Global Retail Digital Signage Market Dynamics
- Historical Actual Market Size, 2012 - 2016
- Global Retail Digital Signage Market Size & Forecast 2017 to 2027
- Supply & Demand Value Chain for Retail Digital Signage Market
- Global Retail Digital Signage Market Current Trends/Issues/Challenges
- Competition & Companies involved in Retail Digital Signage Market
- Retail Digital Signage Market Solutions Technology
- Value Chain of Retail Digital Signage Market
- Global Retail Digital Signage Market Drivers and Restraints
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Regional analysis for Global Visitor Management System Market includes
- North America
- Latin America
- Rest of Latin America
- Western Europe
- Rest of the Western Europe
- Eastern Europe
- Rest of the Eastern Europe
MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.
The report provides the following information:
- Tailwinds and headwinds molding the market's trajectory
- Market segments based on products, technology, and applications
- Prospects of each segment
- Overall current and possible future size of the market
- Growth pace of the market
- Competitive landscape and key players' strategies
The main aim of the report is to:
- Enable key stakeholder's in the market bet right on it
- Understand the opportunities and pitfalls awaiting them
- Assess the overall growth scope in the near term
- Strategize effectively with respect to production and distribution
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