Retailer Loyalty Programs US 2014: Global Region Industry Size, Share, Growth , Research Analysis and Opportunities

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Albany, NY -- (SBWIRE) -- 07/23/2014 -- While loyalty programs likely do not lead to complete loyalty to a specific retailer, many consumers are likely to change their shopping habits in order to earn incentives. However, there is also a significant demand for more meaningful rewards and easier ways of earning them, suggesting that consumers see a lot of room for improvement in existing loyalty initiatives.

Browse detail report with TOC:

Table of Content

Scope and Themes

What you need to know
Data sources
Consumer survey data
Direct marketing creative

Executive Summary

The market

Figure 1: Actions taken to earn loyalty rewards, May 2014
Key players
The consumer
Loyalty programs key factor in determining where consumers shop

Figure 2: Factors influencing where consumers shop, May 2014
Action taken correlates to household size

Figure 3: Action taken to earn loyalty rewards - any, by household size, May 2014
More than four in 10 report frustration with loyalty programs

Figure 4: Frustrations with loyalty programs, May 2014
What we think

Issues and Insights

Does loyalty program participation translate to customer loyalty?
The issues
The implications
Central frustrations with loyalty programs
The issues
The implications
Should retailers emphasize personalization or privacy?
The issues
The implications

Trend Applications

Trend: Many Mes
Trend: Return to the Experts
Trend: Why Buy

Market Drivers

Key points
Consumer spending trending upward since the recession

Figure 5: Consumer confidence and unemployment, 2000-14
Online shopping forecast to grow

Figure 6: US total online shopping sales, at current prices, 2009-19
Mobile apps improve the convenience of loyalty programs
Credit cards provide universal rewards to consumers

Figure 7: Rewards/affiliations with respondents' credit cards, by age, November 2012-December 2013

Leading Companies

Key points

Figure 8: Number of mentions of leading retailers May 2014
Best Buy

Innovations and Innovators

The North Face offers experiential awards

Figure 9: The North Face’s VIPeak rewards catalog, April 2014
Delicious Karma translates loyalty into charitable donations

Figure 10: Delicious Karma’s “Karma Challenge” page, April 2014

Figure 11: Birdback homepage, April 2014
American Express lets loyalty members use points for Uber rides

Marketing Strategies

Loyalty programs that emphasize cost savings

Figure 12: Pier 1 Imports, fresh finds for your spring table, April 2014

Figure 13: Pier 1 Imports, make it an early spring with our candles, lanterns, and fragrances, February 2014

Figure 14: The Children’s place, loyalty member email campaign, April 2014
Loyalty programs that emphasize exclusivity

Figure 15: Banana Republic, cardmembers: add some color with exclusive savings!, January 2014

Figure 16: Sephora, VIB 15% off: early access event, April 2014
Loyalty programs with experiential rewards

Social Media

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