New York, NY -- (SBWIRE) -- 10/02/2017 -- "TrendSights Analysis: Retrophilia", explores how FMCG brands can rejuvenate the past to appeal to curious and sentimental consumers.

Retrophilia reflects a love of things from the past, both from nostalgic consumers, and those who did not necessarily experience them the first time around but are curious. It reflects a desire to remember - or discover - a time when life was simpler, and the seemingly abundant concerns and problems plaguing modern society were - at least in the haze of hindsight - less severe.

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Scope

- Globally, six in 10 consumers find food products that remind them of their childhood appealing.

- More than half of consumers believe grocery products from the past are better than new ones

- Familiarity and trustworthiness is a key purchase driver across FMCG, especially in personal care, with older, established brands well-placed to capitalize on the trend.

Reasons to buy

- Gain insight into the different routes through which brands can stimulate consumer demand by reviving, renewing, and reimagining the past.

- Understand what motivates consumers to try retro products.

- Compare the relevance of Retrophilia in each industry across the FMCG space, and learn what the key opportunities are.

- Identify the innovation implications of Retrophilia for your sector.

Table of Content: Key Points
Executive Summary
Trend Snapshot
What is Retrophilia?
Why is Retrophilia important?
Who is driving Retrophilia
How can Retrophilia be capitalized on?
What next in Retrophilia?
Appendix

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