Review of HSBC Private Bank's Marketing and Social Media Activities 2017

WiseGuyReports published new report, titled “Super League In-Depth Analysis: HSBC Private Bank”.


New York, NY -- (SBWIRE) -- 09/22/2017 -- "Super League In-Depth Analysis: HSBC Private Bank 2017", is a comprehensive analysis of HSBC's private bank operations. It offers insight into the company's strategy, financial results, marketing activities, customer targeting, and product innovation.

Headquartered in London, HSBC Holdings is a global universal bank. HSBC Private Bank is a brand used by its Global Private Banking division that caters to individuals with more than $5m (or local currency equivalent) in assets. Some wealth management operations are also run within HSBC's Retail Banking and Wealth Management business.

The report includes –

- Insight into HSBC Private Bank's growth strategy.

- Overview of the firm's organizational structure.

- Clear presentation of its geographical coverage and expansion strategy.

- Analysis of the firm's financial performance, including comparison with other global wealth managers.

- Examination of key target client groups.

- Analysis of HSBC Private Bank's product and service proposition and how it is unique compared to those of its competitors.

- Review of HSBC Private Bank's marketing and social media activities.

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- HSBC Private Bank aims to be the private bank of choice for wealthy clients already banking with HSBC divisions, particularly entrepreneurs and family business owners.

- HSBC is withdrawing from non-core markets, focusing on selected hubs in Europe and Asia Pacific.

- In light of regulatory scrutiny and cost inefficiencies, HSBC Private Bank is dedicated to reducing staff numbers and operations in key markets.

- HSBC Private Bank's assets under management (AUM) decreased for the fourth consecutive year in 2016, reflecting the company's divestment activities. Net new money dropped into the red, down from £1bn in 2015.

Key points to buy

- Examine the financial performance and key ratios for HSBC Private Bank and benchmark this competitor against other global wealth managers.

- Explore HSBC Private Bank's geographical positioning and growth strategy.

- Understand HSBC Private Bank's client targeting strategies and examine whether these have been successful.

- Learn more about HSBC Private Bank's marketing strategy, social media presence, and digital innovations.

Table of Contents

Executive Summary
Financial Performance
Customers & Products
Marketing & Advertising

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