Rich communication services is a communication protocol between mobile device and the communication carrier aiming to replace simple text-message with more rich content such as video, voice over IP (VoIP), chat, and file sharing.
Portland, OR -- (SBWIRE) -- 09/25/2017 -- Rich communication services market expand the reach of communication experience by providing advanced communication functions over the communication carrier. The superior user experience and enhanced communication speed are some salient features of the rich communication services. However, expensive usage of rich communication services limit its adoption.
Global collaboration between the carriers for superior communication and emerging long-term evolution (LTE) technology primarily drive the rich communication services market. In addition, customer retention by offering them a better user experience and the investment made in LTE technology also fuels the growth in the rich communication services market. The competition with the over-the-top (OTT) players, which is a similar technology for enhanced communication is prime market restraint for rich communication services market. The economic feasibility of the rich communication services and mobile content administration services create ample opportunities in the rich communication services market.
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The market is identified by a stiff competition within the key players. Key market players Ericsson Inc. and Huawei Technology Co. announced collaboration with ZTE Corporation, to develop a messaging application based on rich communication services platform, in March 2015. In February 2014, Ericsson Inc. announced its plans to integrate mobile networks using unified enterprise communication service, which is a rich communication service platform.
Rich Communication Services Market Key Segments:
By Service Type
- Content Sharing
- IP Video Call
- File Transfer
By User Type
- Enterprise User
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