Albany, NY -- (SBWIRE) -- 11/09/2016 -- The report is titled, "Wearables - Fitness & Style Now, Mainstream Smart Watches Later." The study presents a comprehensive analysis of the smart watches segment in the wearables market and the growth trajectory during the forecast period.

At present, the smart watches market segment in the wearables industry is dominated by companies such as Samsung, Apple, and Fitbit. These companies have a strong hold on the market as they specialize in smart watches. Although manufacturers of conventional watches are likely to face challenges from the advent of smart watches, they are also focusing on capitalizing on the opportunities that are likely to arise from the wearables market.

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The study presents an outlook of the vendors operating in the wearables market along with their product portfolio, shares, and strategies. A case study on the operators in the smart watch segment has also been provided in the report. The key operators mentioned in the report are Vodafone Germany and Retail Sales Mix provided by U.S. Carrier. The report also delves into factors that are likely to positively or negatively impact the sales of smart watches in the wearables market.

According to the report, wearables emerged as the potential bridge between embedded IoT solutions and mobiles and computers. Smartphones are at the edge of technical innovation and the advent of wearables is anticipated to have an immediate impact on the supply chain. The growing use of wearable fitness devices and smart watches is expected to act as threat for the manufacturers of traditional watches as well as original equipment manufacturers.

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With computers becoming ubiquitous, smart watches are gaining prominence in the market as a new, efficient, and flexible technology. This leap is likely to present companies with an opportunity to embed IoT in the existing technology deployed in smart watches. The report finds that the two options available for the vendors are to gain licensed Android Wear or build personal platforms to attract developers. The only existing platforms with substantial developer followings are Samsung, Google, Pebble, and Apple.

The report further says that factors such as the rising penetration of IoT and growing popularity of wearable medical and fitness devices are anticipated to positively impact the growth of the wearables market. However, mounting initial costs along with high power consumption and limited battery life are factors that are likely to pose a threat to the growth of the market. Thermal consideration and device protection are factors that can challenge the development of new and innovative smart watches. At the end, the study highlights the computing evolution in the smart watches technology, various types of wearables, and the positioning of the vendors in the market.

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