Texas barbecue chain Dickey’s Barbecue has a new brand champion thanks to CEO Roland Dickey Jr., who has announced M.J. Breaux as the latest franchisee to earn the title.
Dallas, TX -- (SBWIRE) -- 11/03/2015 -- Eight years ago M.J. Breaux took over the first Dickey's Barbecue Pit franchise in Mesquite, Texas. He knew that, with every barbecue competitor within a couple miles, he had his work cut out for him in operating the legacy store. But after 11 years in corporate America, he was ready for the challenge.
He opened his first Dickey's Barbecue Franchise in Mesquite , and is now opening a second in Wylie, with CEO Roland Dickey, Jr., honoring him as a Brand Champion for his excellent work in spreading the word of great Texas barbecue.
At that same period in time, America had not yet encountered the recession, and M.J. faced difficult days throughout the mid 2000's. He fought through hard times using Dickey's proven success model, focusing on driving the business using the tools he gained in Barbecue University and Community Marketing. Today the store stands proudly as a top 10 high volume store with catering at 19.2%.
"The brand is 10 times larger now than when I bought in," M.J. says. "The most important thing for franchisees to understand is that we are partners. We won't agree with everything, but there is an opportunity for dialogue that has increased more and more and more over the years, from purchasing to marketing."
A spokesperson for Roland Dickey, Jr. explained, "M.J. is a fantastic example of someone seizing the opportunities we offer and making the most of our support network. From Barbecue University to grand opening support, community marketing tools and more, Perry has used the support he has received from Dickey's to great effect, thanks solely to his own tenacity, hard work and determination to make his businesses a success."
About Roland Dickey, Jr.
Roland Dickey, Jr. is the CEO of the Dickey's Barbecue chain of restaurants, bring slow cooked Texas barbecue to more than five hundred locations around the United States. Dickey Jr. is responsible for the company's meteoric growth, and now tours the country helping franchisees and business owners set up for success through his own consultancy and lecturing on the convention circuit.
For more information please visit: http://www.rolanddickeyjr.com/