Dallas, TX -- (SBWIRE) -- 01/26/2016 -- For any business, the success of its brand is its lifeblood. Brands represent the underlying ideals by which a business identifies and relates to its customers, and championing the values of a brand can help strengthen that relationship between a business and its audience. Knowing that, Roland Dickey, Jr. has completely redesigned his in-store training program to incorporate a larger focus on Dickey's core values and meet the needs of millennial learners and beyond. The new in-store job titles are Pit Boss, Pit Master and Pit Crew, and reflect the levels of leadership and a clear path to management for workers at all levels.

The new program has tossed the conventional restaurant training method that relies on textbooks and forms, and has implemented tools which reach learners by using proven curriculum design methods such as short videos, facts without fluff, faster and simpler training modules and an aesthetically pleasing design. "Dickey's new way of training drives our core values of energy, speed and barbecue," says Steve Hawter, Senior Vice President of Training. "Using these new tools developed by our home office training team, we can focus our passion on the art of great barbecue and instill it in our pit crews nationwide. I believe this new way of training will elevate our brand by challenging each of us to be the very best in our industry."

Dickey's Barbecue Restaurants, Inc. now uses the GREAT acronym to instill and enforce Dickey's standard operating procedures and hiring practices. The acronym stands for:

- Guest focused
- Results oriented
- Enthusiastic
- Accountable
- Team spirited

"Dickey's is always looking for new ways to be the best in the business," says Roland Dickey, Jr., CEO of Dickey's Barbecue Restaurants, Inc. "Our new training system focuses not just on standards, but on people. We want to attract the best people to work at Dickey's, allowing them to advance in their careers with us through meeting specific objectives and expectations that are communicated system-wide."

About Roland Dickey, Jr.
Roland Dickey, Jr. is the CEO of Dickey's Barbecue chain of fast-casual restaurants, and has led the franchise to over 500 stores and multiple awards, as well as being named one of the top 20 most influential restauranteurs. He regularly travels the country speaking at events and conferences on how franchises can reach the next level. For more information please visit: http://www.rolanddickeyjr.com/