Boston, MA -- (SBWIRE) -- 08/22/2013 -- A detailed market research report on the Romania beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Romania beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
For the second consecutive year the Romanian beer market continued to grow, recovering partially from the historic volume loss since 2009, but still remaining far from the 2008 market size. There is a still limited presence of beer under Private Label, but the segment continues to grow two to three times faster than market as a whole.

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What are the key drivers behind recent market changes?
In 2012 the beer sales benefitted from a very good weather with summer temperatures exceeding the normal average. The numerous sports and cultural events of 2012 also had a significant impact on consumption. The annual inflation rate in December was above the targeted inflation rate for 2012, whilst the nominal increase in average income was only 3.6%, diminishing the purchasing power of local consumers considerably.

What makes this report unique and essential to read?
The Romania Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Romania Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

Companies Mentioned in this Report: EUROPEAN FOOD (EUROPEAN DRINKS GROUP), HEINEKEN ROMANIA, BERGENBIER, formerly InBev Romania (STARBEV), ROMAQUA GROUP, UNITED ROMANIAN BREWERIES BEREPROD, URSUS BREWERIES (SABMiller), Albrau Grup, Bermas Suceava, Martens

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