Boston, MA -- (SBWIRE) -- 08/13/2014 -- Hong Kong has a predominantly tea drinking culture, but there was a rising consumer interest in coffee. The coffee culture is increasing in popularity, and this is due to the perception of it being viewed as a fashionable beverage. International and local artistes were often photographed with a coffee beverage in hand, and this heightened the popularity of coffee.

Competitive Landscape:

Nestle Hong Kong Ltd led sales with 68% off-trade value share. This was largely due to the popularity of its brand Nescafe. It also engaged in heavy marketing to increase awareness and create excitement for the brand.

Industry Prospects:

RTD coffee is expected to maintain its popularity over the forecast period due to its availability and convenience. Consumers are likely to become more sophisticated in terms of their coffee choices over the forecast period as they learn more about coffee. Players will do well to create various types of RTD coffee such as espresso and latte.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Coffee industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Coffee in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of RTD Coffee in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in Hong Kong, China?
- Where is ready to drink coffee most commonly consumed?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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