Boston, MA -- (SBWIRE) -- 09/05/2013 -- The rising consumer interest in coffee in Hong Kong increased towards the end review period and led people to become more willing to invest in premium coffee through consumer foodservice outlets and fresh ground coffee through retail channels. Strong marketing campaigns by the leading fresh ground coffee pods player Nestle Hong Kong Ltd further raised consumer interest in coffee and this boosted demand for RTD coffee.

Euromonitor International's RTD Coffee in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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