Boston, MA -- (SBWIRE) -- 06/05/2012 -- Total volume sales of RTD coffee continued to fall in 2011, registering a 1% decline, due to lower popularity amongst the younger generation. The younger generation has grown up with a higher presence of coffee specialists, and prefers to drink speciality coffee from coffee shops, rather than RTD coffee. In particular, RTD canned coffee, which dominates the category, had difficulty in attracting the younger generation. RTD canned coffee is mainly consumed by male smokers, with the aim of...

Euromonitor International's RTD Coffee in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the RTD Coffee market;
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