Boston, MA -- (SBWIRE) -- 07/24/2012 -- In 2011 RTD coffee continued to show a strong performance, recording 15% growth in total volume terms. This was related to the increasing popularity of specialist coffee shop brands during 2011, and RTD coffee also recorded healthy growth accordingly. Manufacturers of RTD coffee actively launched premium RTD coffee products in alliance with existing specialist coffee shops. RTD coffee makers could utilise their established brand name and premium image, and specialist coffee shop operators could...
Euromonitor International's RTD Coffee in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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