Boston, MA -- (SBWIRE) -- 08/12/2013 -- Growth in Saudi Arabia's consumer electronics market remained strong in H113 on the back of healthy private consumption and continued investment in IT systems by businesses and government agencies. One underlying factor in this growth story is the increasing use of internet-based services for communication, information and entertainment by consumers. We expect this to be a key growth driver in the audio-visual segment, where vendors are already reporting strong demand big-ticket TV sets and home cinema systems, as well as the handsets segments, where smartphones sales are expected to maintain an upward trajectory over our five-year forecast period to 2017.

Headline Expenditure Projections

- Computer Hardware Sales: US$2.2bn in 2013 to US$2.6bn by 2017. Lower PC sales growth in early 2013 still weighs on our forecast, but this will partly be offset by strong tablets sales during the same period.
- AV Sales: US$3.4bn in 2013 to US$4.6bn in 2017. The latest flat-screen TVs and home cinema systems will continue to generate strong growth in the country's outlook and maintain AV as the key component of the consumer electronics market.
- Handset Sales: US$1.2bn in 2013 to US$1.6bn by 2017 as smartphones and connected devices for internet usage gain in popularity. Vendors are bringing devices to the market more quickly than previously, catering to the strong demand for the latest developments in the market.

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Key Trends And Developments

A study by the Dubai School of Government's Governance and Innovation Programme found a total of 1.5mn people in Saudi Arabia use tablet computers to access the Internet. The figure represents 15% of the country's Internet users and is second only to tablet use in the UAE in terms of regional highs. We expect the figure will continue to increase because of the rising dependence on mobile devices, which could continue to have a negative impact on sales of PCs and laptops that have seen a fall in sales in H113. PC market leader HP has launched its Envy x2 laptop-tablet hybrid in Saudi Arabia. The company hopes the device will prove popular as income levels rise and consumers demand multi-use products. HP has previously elected to focus on the traditional computer and laptop markets in Saudi Arabia, but is keen to take advantage of growth in the portable device market.

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