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Schaeffer Warnock and Jake Nelson's Efforts to Start the Mass Production of Aura Optics Receives Groundbreaking Response from Kickstarter

Aura Optics is an experience designed by those who live unbound for those who wish to do the same – they strive for an enlightened new look at the world.

 
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Salt Lake City, UT -- (SBWIRE) -- 07/02/2014 -- Aura Optics is the brainchild of Schaeffer Warnock and Jake Nelson, Both avid skiers with backgrounds in the winter sports industry in Salt Lake City, Utah. Optics is vital to winter sports: it is impossible to ride without seeing. Doesn’t matter how big the storm is; without good optics one is going to have a bad day. That's why Schaeffer and Jake decided to take matters into their own hands and create the equipment they needed. Aura Optics is the result.

Around a year ago, while working at ski shops, Schaeffer and Jake noticed a huge price break in goggles. Either customers shelled out and bought a high end pair of goggles, or they paid much less but sacrificed hugely in performance. When customers did pay top dollar for high end equipment, they still found themselves limited in color options or unable to find exactly what they wanted. There had to be a better way.

Schaeffer and Jake set out to make a high performance goggle that performed better, cost less and was more customizable than any other goggle on the market. They started from scratch, carefully analyzing existing goggles to find what worked and what didn’t. Pulling from their own experience and equipment, they designed and tested again and again. They’ve thrown their goggles through more abuse than any pair should ever get, and they have performed exceptionally. Now, they are ready to enter production.

The objective behind launching an Kickstarter campaign was to raise $8000 so that the team can enter mass production and hit the ground running for a successful 2014/2015 season. According to latest update, Schaeffer and Jake have already managed to raise over $17,000 from Indiegogo and their project is all set to be funded on Sun, Jul 27 2014 8:21 PM +05:30.

Kickstarter Page: http://kck.st/1mRBDRs

About Aura Optics
Aura Optics is the brainchild of Schaeffer Warnock and Jake Nelson, Both avid skiers with backgrounds in the winter sports industry in Salt Lake City, Utah. Optics is vital to winter sports: it is impossible to ride without seeing. Doesn’t matter how big the storm is; without good optics one is going to have a bad day. That's why Schaeffer and Jake decided to take matters into their own hands and create the equipment they needed. Aura Optics is the result.