New York, NY -- (SBWIRE) -- 07/31/2014 -- This week, veterans of Sean Combs' multifaceted entertainment powerhouse united for a new venture, fitness-based tech startup BodyStre.am. The company, co-founded by Combs' former assistant Sarah Melton, has hired Celebrity Trainer Mark Jenkins as its new Fitness Director. Jenkins, one of the most in demand trainers in the business, is recognized for getting Mr. Combs in shape for the New York City Marathon in 2003.
Prior to his new role at BodyStream, Jenkins has been best known for training superstars like Beyonce, D'Angelo, LL Cool J and Mary J Blige. He also starred alongside Combs in the documentary Diddy Runs The City.
BodyStre.am is a social media platform all about fitness that allows users to share health and fitness content on the go. Content can include text, photos, videos or results from fitness tracking tools like Nike Fuelband. All content is organized into categorized “streams” like diet (‘In The Kitchen’ stream), workouts (‘In the Gym’ stream) or progress pictures (‘In the Mirror’ stream). For a more intimate experience, users can also create private circles to share content in smaller groups. This feature is often used by personal trainers or workout buddies that cannot train face to face.
In recent months, a number of high profile fitness users have began migrating their content to BodyStream, including celebrity trainers like Jenkins, Oscar Smith, Kali O'Mard and Madison Chase and social media fitness stars like Instagram's Lita “@FollowTheLita” Lewis.
“We are ecstatic to have someone like Mark Jenkins joining the team. He is an amazing trainer and has such great insight into what our users need and will want in the future” said Sarah Melton this week. BodyStre.am's executive leadership team also includes business leaders like Branding Consultant Jai Manselle, NBA Players Association VP Roger Mason Jr. and eVerifile CEO Mark Wilson.
BodyStream (stylized as BodyStre.am) is a social fitness app where users can track and share their fitness journeys alongside personal trainers, athletes & fitness professionals. The user experience can easily be customized with categorized content, robust curation, privacy settings and the inclusion of Circles. Circles are private groups that allow users to share content in a more intimate environment, away from the larger community.
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