Seegrid Corporation

Seegrid Featured in Manufacturing Business Technology Spotlight for Robotic Industrial Trucks

Seegrid Featured in Manufacturing Business Technology Spotlight for Robotic Industrial Trucks


Pittsburgh, PA -- (SBWIRE) -- 07/25/2013 -- Executive Editor, Anna Wells reports in the current issue of Manufacturing Business Technology the growth of advanced technology of robotic industrial trucks in the manufacturing sector. Wells writes, “Despite the modern feel of today’s robotic trucks, AGVs (automated guided vehicles) actually go all the way back to the 1950s.

According to John Hayes, Vice President of U.S. Sales and Marketing for Seegrid, the leading provider of driverless Robotic Industrial Trucks, the basic intention behind this technology was as a labor savings device. Hayes noted, “The vehicles could now communicate their positions, we knew where they were, and we could tell them which route to choose via radio.”

Seegrid founder Dr. Hans Moravec is credited with the invention of the computer vision-based technology that is the foundation of the Seegrid vehicles of today. The basic premise behind the technology is that each vehicle is outfitted with a series of mounted cameras, which are able to view its surrounding, take pictures, patch together a full area view, and basically create a 3D environment.

Hayes explained, “Then it becomes completely virtual. You can then run that vehicle based on the map you created inside the vehicle. That’s the real technology story. You start with something as simple as wire, and get all the way to vision where the vehicle is seeing basically what you are seeing.”

Currently, robotic industrial trucks have found a great niche in kitting applications, where users are taking this type of equipment, training it to run a route, and having it automatically transport kitted product to the manufacturing point. “If roughly 50 percent of the time, labor is being completely wasted and you can take that labor off of that piece of equipment, and move it to a manufacturing position, what you find is you have growth within your business. Growth within your business means more people get hired. You can take these non-value-added jobs, automate them to make them more efficient, and then add that labor to the manufacturing of products. Then you actually have a very nice human interest story,” Hayes remarked.

Manufacturing Business Technology (MBT) is a prime information source for decision-makers in operations, information technology, automation, and the supply chain. MBT’s readership works in key manufacturing industries where the right technology decisions translate to success on the plant floor and beyond. Formerly a Reed Business Information brand, MBT has been part of Advantage Business Media since 2010.

About Seegrid
Seegrid Corporation ( provides simple, affordable, flexible vision-guided automated guided vehicles (AGVs) to the material handling industry. Seegrid robotic industrial trucks, flexible AGVs, are revolutionizing the movement of materials in manufacturing and distribution environments. Seegrid automated pallet trucks and tow tractors optimize workflow processes by increasing productivity and reducing costs, creating economic and operational advantages. Robotic industrial trucks deliver a rapid return on investment, improve facility safety, and reduce equipment and product damage. Fast Company magazine named Seegrid as one of the Top 50 World’s Most Innovative Company in 2013 and among the Top 10 World’s Most Innovative Robotics Company in 2013. Follow Seegrid Corporation on Twitter at @Seegrid.

Seegrid Corporation
Amanda Merrell, Marketing Director