Wayne, NJ -- (SBWIRE) -- 04/01/2014 -- Ballantine Digital recently published a blog article about the importance of having a mobile website and which type is best. The digital marketing company presented the pros and cons of choosing an m-dot website and a responsive one.
In Responsive Design and Mobile Marketing, Ballantine Digital reveals an m-dot website is actually a separate site designed for businesses. It emulates an actual website but is designed to be easily accessed by mobile users. Many mobile users prefer to get different information from a mobile website such as an address, phone number and directions. Often these users are less interested in having mobile access to website features such as images and blogs.
A responsive website, also referred to as an adaptive website, is one that can be accessed from any device that goes online. The website adapts to various types of mobile users. This means businesses have one website rather than two. This single website can easily be updated for access on the latest mobile devices. Ballantine Digital reveals this eliminates the need to maintain two websites when updates are being made.
According to Ballantine Digital, m-dot websites can become costly to maintain. Each time changes are made, two websites must be updated. With an adaptive website, everything is done in one sweep. It becomes costly to maintain an m-dot website. However, a responsive website might be slower to load and mobile users have to download certain images.
About Ballantine Digital
Ballantine Digital provides search engine optimization and social media solutions to mid-sized businesses. The latestntechniques give companies increased search engine rankings and better social visibility.
1700 State Route 23
Wayne, NJ 07470