New South Wales, Australia -- (SBWIRE) -- 07/23/2012 -- As owners of small and medium-sized businesses know quite well, offering the best possible products and services at the most reasonable prices ultimately means nothing if potential customers are unable to find them during an internet search.
Because of this, the concept of search engine optimisation, or SEO, has become increasingly important in recent years. SEO’s primary objective is to help a business increase its search engine presence, rankings, the number of visitors to its website and sales.
An Australian-based SEO company recently launched its brand new website that helps explain to clients more about the various services it provides, as well as why and how they can help their businesses succeed.
Eneset Group, which is based in New South Wales, Australia, offers search engine optimisation services for small and medium-sized businesses worldwide. YouRank, which is a brand name of the company, features a variety of services, including on-page recommendations, competitive analysis, and site analysis.
“We will analyse your web site, to assess what is needed to best optimise it for the search engines,” an article on the new website, http://www.yourank.com.au, noted, adding that based on this analysis YouRank SEO employees will provide a recommendation with a list of changes needs to be made to the client’s web site.
“This may include: design, layout, navigation, colours, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages. These changes are imperative for your SEO campaign success and have certain influence in attracting search engine spiders and visitors to your site.”
Another key area that YouRank can assist with is keyword research. The company’s staff works with its clients to help generate a list of related keywords that have both a high search volume and low competition.
As noted on the new YouRank website, improving a company’s SEO goes well beyond improving its presence on search engines, the number of visitors the site gets, and its rankings. The overall goal of both SEO and the staff at YouRank is to provide small and medium sized businesses with what they need the most. This can vary from great new leads, direct sales, and/or increased brand awareness.
Regardless of what a company’s ultimate SEO-related goals are, the staff at YouRank works closely with its clients to determine its business objectives and KPI to help create a SEO campaign that will be successful.
About Eneset Group
Eneset Group is a New South Wales based company that offers search engine optimization services for small and medium-sized businesses around the globe. Since May 2008, they have helped new and exciting businesses get noticed through online search. For more information, please visit http://www.yourank.com.au
Eneset Group
Level 2, 608 Harris Street
Ultimo, NSW 2009
Australia