Colne, England -- (SBWIRE) -- 04/20/2017 -- The Business Journals, a site which features local business and industry news has released an article about which marketing strategy to use for a B2B brand. The blog highlights the basic background information of search engine optimisation (SEO) and pay per click (PPC). With SEO, people aim to rank higher on search engines like Google for organic search results by using profitable keywords. Whereas PPC is all about paying for advertising space on the front page of a search engine where specific keywords are targeted.
The blog later mentions the advantages of using both strategies, SEO has been said to bring more trustworthy leads to someone's site and therefore bringing more traffic. This is a great strategy to use especially with the growing number of people ignoring paid advertisements. Whereas the advantage of PPC is that a website can appear on the front page of a search engine within a day, bringing traffic and sales instantly.
A spokesperson from a Lancashire based digital marketing agency, Ranking Solutions, was incredibly keen to comment saying, "The blog definitely provided for an interesting read, and highlighted the benefits of both SEO and PPC. It is incredibly important for all businesses to know which digital marketing strategy is best for them, and we believe that this blog provides all the answers for B2B brands. If you would like any further information on SEO and PPC then please do not hesitate to get in contact, we would be more than happy to help."
About Ranking Solutions
Ranking Solutions is a digital marketing company at the forefront of the internet marketing sector, offering a plethora of online marketing service to enable all businesses, regardless of size and sector to succeed online. From PPC and SEO to Social Media and so much more, Ranking Solutions builds brand awareness, increases website traffic and also bring in sales. For further information, give them a call or visit their website.
Company Name: Ranking Solutions Ltd
Tel: 01282 452096
Contact person: Gareth Owen
Address: Suite 1-4 Holker Business Centre Colne BB8 8EG